Maria Corina A.

Regional Head of Editorial and Marketing Partnerships Americas @Believe

Miami, FL, US

As Regional Marketing Director, I lead a dynamic team of 11 marketing professionals across LATAM, US Latin, Canada and Spain driving innovative strategies to amplify visibility and market share for artists and labels. My role is centered on:Strategizing Campaigns: Designing and executing regional marketing campaigns tailored to commercial priorities and the needs of both new and existing clients.Strengthening Partnerships: Managing and nurturing relationships with digital streaming platforms (DSPs) to maximize artist visibility and optimize market performance.Providing Industry Insights: Delivering education on emerging music trends, platform tools, and best practices to equip teams and clients with actionable insights.Fostering Team Growth: Organizing bi-annual offsite meetings to align objectives, share knowledge, and enhance team collaboration.Engaging with Industry Events: Representing the company at prestigious events such as the Latin Billboard Awards, Latin Grammy Awards, and LAMC, ensuring our artists and initiatives gain valuable exposure.Transversal Management: Collaborating with cross-functional serve teams and the central organization to align strategies, share resources, and ensure cohesive execution across all markets.