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Maria Wengle
Head of Innovation @Carlsberg Group
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WORK HISTORY
Head of Innovation @Carlsberg Group
Stockholm, SE
EDUCATION
Styrelseakademin
Certified Board Member, Correct focus in the board work
Carlforsska
Marketing/Marketing Management
Borgarskolan
Economics
Styrelseakademin
Certified Board Member, Rätt fokus i styrelsearbetet
Polhemsskolan
4 Year Technical, Chemistry
FEI Företagsekonomiska Institutet
Company Analysis, Economics
RMI Berghs
Media strategy and communication
ABOUT MARIA WENGLE
Believe strongly in the power of working with consumer/customer insight as a base. Have helicopter view, create and communicate clear strategies and always keep focus on business and targets. Solid experience of leadership in Marketing Manager and Category Director positions * Change mgmt, acquisitions/mergers, cross country and matrix setup * Extensive experience in brand building; development and 360 marketing of strong market leading brands * Development and implementation of category, portfolio and brand strategies * Broad experience of innovation; concept, product- and design development based on consumer insights.* Process development * Project Management * Budget and P&L responsibility Experience from several categories within FMCG; food, drinks and alcohol from leading international, regional and Swedish companies; Kraft Foods, Van den Bergh Foods, Scan Foods, Vin & Sprit, Pernod Ricard and Altia (Gevalia, Kockens, Slotts, Kraft, Scan, Blossa, Chill Out etc)/ Tror på att arbeta med konsument- och kundinsikter som bas. Ser helheten, skapar och kommunicerar tydliga strategier och har alltid fokus på affären och målen. Bred erfarenhet av ledarskap i Marknadschefs- och Category Director positioner * Förändringsarbete * Varumärkesbyggande * Utveckling av kategori, portfölj- och varumärkesstrategier * Innovation * Processutveckling * Budget och P&L-ansvar Erfarenhet från ett flertal kategorier inom FMCG; mat, dryck och alkolhol från ledande internationella, regionala och svenska företag; Kraft Foods, Van den Bergh Foods, Scan Foods, Vin & Sprit, Pernod Ricard och Altia (Gevalia, Kockens, Slotts, Kraft, Scan, Blossa, Chill Out etc)
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