Maria Teresa Padovano
Digital Marketing Manager @Ruffino 1877
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WORK HISTORY
Digital Marketing Manager @Ruffino 1877
Pontassieve, IT
Responsible for the strategic planning, management, and execution of all global digital marketing and communication activities across Ruffino’s brands, ensuring alignment between brand strategy and business objectives.I led the global brand repositioning towards a premium positioning, overseeing the website restyling and the development of a new digital communication strategy aimed at elevating brand perception, storytelling, and consumer engagement across markets.I manage the entire digital ecosystem, including social media, corporate and brand websites, e-commerce platforms, CRM and consumer newsletters, and digital advertising campaigns, with a strong focus on performance and brand consistency. A core responsibility of the role is to differentiate objectives, target audiences, and messaging by market, adapting strategies to local consumer behaviors while maintaining a strong and coherent global identity.I work closely with cross-functional teams and external agencies to drive innovation, optimize performance, and deliver measurable impact.Key responsibilities- Global digital marketing and communication strategy- Brand digital governance- Premium brand repositioning and digital brand identity- Website restyling and UX optimization- Social media, content, and storytelling strategy- E-commerce management and growth- Consumer CRM and newsletter strategy- Paid media and digital advertising campaigns- Market-specific targeting, messaging, and performance analysisKey achievements-+371% growth in e-commerce revenue, driven by performance marketing, UX improvements, and conversion optimization- Successful premium brand repositioning, strengthening global brand perception and digital presence
EDUCATION
Sapienza Università di Roma
Bachelor's degree, Psycho-social Science of Communication and Marketing
24ORE Business School
Master course, Communication & Marketing
Istituto Europeo di Design
Specialization course, Wine International Marketing
Fondazione Italiana Sommelier
Sommelier
ElaMedia
Best Practices SEO, Professional training course
IULM University
Master of Science in Strategy and Communication of Brand, Fashion and Design, Brand Managment
ElaMedia
Google Ads, Professional training course
Kaplan Business School
English Certification, Intensive Business English
SKILLS
ABOUT MARIA TERESA PADOVANO
Global Digital & E-commerce Leader with 10+ years of experience driving digital growth, brand transformation, and premium positioning across international markets, with a strong focus on media strategy, advertising performance, and agency ecosystems.I lead global digital ecosystems spanning e-commerce, performance marketing, social media, websites, and content, combining strategic vision and data-driven execution to deliver measurable impact (+371% e-commerce revenue growth). I have guided premium brand repositioning initiatives, including website restyling and the evolution of digital storytelling to elevate brand equity worldwide.I believe in sustainable growth, beauty, and intention - in business as in life. Through yoga, meditation, and ceramic making, I cultivate balance, creativity, and an aesthetic sensibility rooted in craftsmanship, quality, and mindful slowness.Inspired by travel, design, nature, and the pursuit of beauty.
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