Maria O Connor
Commercial and Creative Director @Sourcefolio
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WORK HISTORY
Commercial and Creative Director @Sourcefolio
London, GB
EDUCATION
University of the Arts London
Central Saint Martins, Fashion illustration
De Montfort University
Bachelor's degree, Fashion Design and Buying
LSC
Diploma, Fashion Design & Knitwear
ABOUT MARIA O CONNOR
I work across brand, design and strategy, combining cultural insight, sustainability and commercial thinking.I began my career in fashion and print design nearly 20 years ago, with a strong focus on trend analysis across both fashion and product. I’ve spent two decades tracking shifts in taste, consumer behaviour and cultural mood, identifying what’s coming next and translating that into commercially relevant direction.I’m a big-idea thinker. I enjoy spotting opportunities others might overlook, whether that’s shaping a brand repositioning, developing a campaign concept, or creating an activation that brings together unexpected elements to make real impact.My experience in PR and marketing within a sustainable biotech company strengthened my understanding of narrative, reputation and industry positioning. Alongside this, I run a sustainable sourcing business, working directly with factories and suppliers. That gives me practical insight into materials, production and cost, ensuring ideas are grounded in operational reality.A core part of how I work is relationship-led. Over the years, I’ve built a trusted network across design, tech, food, culture and production. I’m genuinely interested in people and what they’re building, and those crossovers often lead to ideas and collaborations that wouldn’t happen in silos.Across everything I do, the thread is joined-up thinking. I connect insight, people and execution so brands move forward with clarity and momentum.
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