Maria Lucia Edwards
Media Planning and Buying Director @Ro2 Media
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WORK HISTORY
Media Planning and Buying Director @Ro2 Media
US
Led omni-channel strategy and execution for campaigns across Google Ads, Meta, DV360, TikTok, Pinterest, Reddit, X, Snapchat, and Viant-Adelphic.Drove consistent performance improvements (CPA, CTR, ROAS) managing substantial media budgets.Integrated AI-based automation, audience segmentation, and creative testing, boosting efficiency and scaling results.Presented performance insights and media recommendations directly to clients, ensuring strategy alignment and retention.
EDUCATION
Universidad Internacional de La Rioja
Master's degree
Universidad de Córdoba (CO)
Bachelor's degree
ABOUT MARIA LUCIA EDWARDS
Performance-driven digital marketing professional specializing in paid media and growth…
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