Maria Lucas
Marketing Director @Alliance Environmental Group, Llc
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WORK HISTORY
Marketing Director @Alliance Environmental Group, Llc
Azusa, CA, US
Revamped and relaunched the company website, driving a 38% increase in traffic, 25% increase in new users, and a 20% surge in inbound calls within the first 3 months.• Crafted compelling digital lead generation marketing campaigns, yielding remarkable MQL results and conversion rates while increasing brand visibility.• Produced diverse company collateral, including white papers, case studies, videos, newsletters, flyers, and sales decks, leading to a 60% increase in organic website search impressions while supporting sales efforts.• Spearheaded and executed comprehensive change management communication strategies to successfully guide the organization through transformative initiatives, ensuring clear and effective communication with all stakeholders.• Led successful rebranding and integration of acquired companies into AEG, devising comprehensive communication strategies for internal and external stakeholders.
EDUCATION
California State University, Long Beach
Bachelor's degree
ABOUT MARIA LUCAS
Proven strategic communicator and brand narrative expert, skilled in developing and executing integrated marketing plans and innovative omnichannel strategies. My approach is insight-driven and results-focused, aimed at enhancing mission impact, brand relevance, and revenue generation. I excel in creating compelling stories and campaigns that resonate with key target audiences, leveraging a comprehensive understanding of corporate communications to drive tangible outcomes. Marketing Public Relations Brand Management Internal Communications Integrated Marketing Brand Development Project Management Content Creation Product Launches National Sponsorships Community Relations Budget Management Loyalty Marketing Experiential Marketing Corporate Social Responsibility
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