Maria Lopilato
Senior Manager, Paid Social @Tinuiti
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WORK HISTORY
Senior Manager, Paid Social @Tinuiti
US
EDUCATION
Stetson University
Bachelor’s Degree, Marketing
Stetson University
Minor, Entrepreneurship
Stetson University
Bachelor’s Degree, Management
ABOUT MARIA LOPILATO
Growth-focused marketing leader with experience managing eight-figure paid media investments for global brands. Proven track record of driving multi-million-dollar annual revenue impact and new customer growth through data-driven, cross-channel strategies. Skilled in leading end-to-end strategy, execution, and optimization, and in translating complex data into actionable insights that exceed performance goals, streamline workflows, and inform investment decisions through collaboration and analytical problem-solving.Key Skills: Growth & Performance Marketing | Full-funnel strategy, acquisition and retention, lifecycle marketing, cross-channel integration, best-practice implementation, gap analysis, and data-driven/research-informed strategy pivots Analytics & Optimization | Forecasting and performance analysis, testing frameworks, attribution interpretation, conversion-lift analysis, A/B and multivariate testing, funnel diagnostics, audience insights, and creative performance evaluation Leadership & Collaboration | Agency leadership and client point-of-contact, team development and mentorship, cross-functional collaboration, stakeholder partnership, and C-suite alignment Process & Automation | Reporting automation, operational efficiency, martech integration, Excel macros, QA systems, scalable workflows, standardized templates, and documentation Tools & Platforms:Meta Ads Manager (Media Buyer Certified), LinkedIn Campaign Manager, TikTok Ads Manager, Pinterest Ads Manager, Snap Ads, Reddit Ads, StackAdapt DSP, RTB House DSP, X (Twitter) Ads, Looker Studio, Google Ads (Search Certified), Google Tag Manager, Google Analytics, MS Office, Google Workspace, PowerBI, Wordpress, BigCommerce, Canva, Wix, Deep Sync, LiftLab, AppsFlyer, Skai, HubSpot, Smartly, Constant Contact, Teamwork, Smartsheets Brands I’ve Worked With:Shutterfly • Harvard Business Review • JCPenney Portraits • Lifetouch • MIT • Prestige Portraits • CaringBridge • Ronald McDonald House • iTrustCapital • Postable • Sotheby\'s • AdventHealth • Association of Governing Boards Recognition:Top Women in Marketing Finalist • Issued by Chief Marketer, Ad Exchanger, and Event Marketer
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