Caroline Vinar
Senior Strategist, Paid Search @Tinuiti
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WORK HISTORY
Senior Strategist, Paid Search @Tinuiti
Manage a team of paid search marketers • Plan, design, and operate paid search campaigns & marketing strategies: • Campaign Launches: keyword & ad text creation/expansion, tracking set-up and the ability to provide instructions & QA tracking for all tools and engines. • Campaign Management: negative keyword strategy, website & category exclusions, URL audits, keyword/ad text expansion, conflicting negatives, GDN campaigns (contextual, placement, & remarketing). • Budget…
EDUCATION
Baruch College
Bachelor of Arts (B.A.), Communication Studies; Marketing; Political Science
ABOUT CAROLINE VINAR
Performance-driven digital marketing expert and client advisor with a proven track record of delivering significant revenue growth and exceptional results. 10 years agency experience in paid media, leading online marketing strategy for e-commerce and lead generation clients. Industry expertise in fintech, fashion, retail, hospitality, home services, education, and B2B. Extensive knowledge of paid search and display. Passionate about growing revenue and client business!
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