Maria Hudson

WORK HISTORY

EDUCATION

ABOUT MARIA HUDSON

Having been selected as one of the top 30 women in mobile technology in 2015 by PCR, I am an accomplished, dynamic and creative thinker, and marketing executive / leader, who is not afraid to challenge the status quo and drive compelling marketing programs. With a wealth of experience (20 years) working in technology (software), mobile and telecoms industries, I have a strong track record in leading local/global teams to define and execute integrated marketing campaigns, driving corporate strategy and planning, positioning and messaging, go-to-market strategy, digital experience, communications programs ( corporate internal employee and external), branding, Events, media & analyst relations, content creation, partner marketing, lead/demand generation (in and Outbound), nurturing, social as well as account-based marketing and market analysis.Most recently, I headed up the marketing teams at Sensat, a leading digital twin platform company for civil infrastructure. However, prior to Sensat, I was Corporate Marketing, Communications and Digital Experience lead with global marketing responsibility, at SDL, as well as Head of Corporate Marketing at Mavenir, which combined with Xura (formerly Acision) in late February 2017. In both roles I had a seat at the Exec table, and was responsible for both companies\' global marketing initiatives, including re-establishing the brand and building awareness for key solutions in the market. At Xura, much of my work was around integration activities for three acquisitions - Comverse / Acision (to form Xura), Xura\' acquisition by Siris Capital Group, LLC, and the most recently the Mavenir / Xura combination. I also led the team that launched the Xura brand globally and on NASDAQ. M&A marketing and communications is one of my specialisms, leading the marketing and comms efforts when SDL acquired Donnelley Language Solutions in 2018. With a deep understanding of technology, I have a proven ability to implement and manage effective local and global campaigns, managing $M in budget and multiple teams across the world. I am also a strong, credible writer who isn\'t scared to disrupt to drive memorable and hard-hitting campaigns that support sales opportunities.