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María Galland
Lifestyle Marketing Director @Grupo Axo®
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WORK HISTORY
Lifestyle Marketing Director @Grupo Axo®
Brand and communication strategy for Lifestyle brands at Grupo Axo.
EDUCATION
Coca-Cola University
Collaborating for Value, Commercial skills and negotiation
Universidad Iberoamericana, Ciudad de México
Industrial Engineering
RedBox Academy
Innovation Diploma, Innovation strategy
ABOUT MARÍA GALLAND
My passion lies in enhancing consumers\' lives through inspiring innovation and building valuable brands.What sets me apart is my holistic and integrated approach to business, creating benefits for consumers while driving profitability for companies.+17 years of experience in Commercial Leadership, Marketing, and Innovation in the FMCG and Small Domestic Appliances industries, I have developed strong strategic thinking and a results-oriented mindset and I have proven track record of leading multifunctional teams, fostering disruptive thinking and building brand equity in a consumer-centric way. Some achievements- Pioneered Coca-Cola System\'s Modern Trade\'s 1st Picture of Success- Successfully negotiated 10+ long-term strategic partnerships- Led the internal launch of Coca-Cola Sin Azúcar for over 97k employees, executing an innovative launch with the salesforce and ensuring brand strategy understanding- Launched Ades in MX as first global plant-based beverage. Oversaw complete business integration, including strategy, visual identity, communication campaigns, launch of five formulas and further innovation pipeline- Led Santa Clara Stores long term vision, unifying brand, product, and POS strategy - Spearheaded innovation efforts by leading the Incubation strategy and new business models for flavored sparkling soft drinks and non-carbonated beverages- Created the sub-brand Del Valle Selección under Nectars category- Expanded T-fal brand in Air Fryers and achieved Blenders profitability for the first time in the company.I am excited to continue contributing to the success of future projects and brands, and I am open to opportunities that allow me to apply my skills and expertise for mutual growth.Feel free to reach out to explore potential collaborations under a Marketing/ Innovation Team!
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