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Fernanda Duarte
Nutrition Marketing Specialist @Nestlé
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WORK HISTORY
Nutrition Marketing Specialist @Nestlé
Ciudad de Mexico, MX
As a Marketing Specialist in the Nutrition Business I support the growth of brands focused on maternal and today\'s woman health, with a focus on innovation, market analysis and excellence in execution.1.Analysis of maternal health trends to identify opportunities for product innovation for women in preconception, pregnancy, breastfeeding and early childhood.2.Evaluation of consumer behavior and purchasing habits in the supplement category (VMS), using market insights to generate strategic proposals.3.Coordination of internal teams and external agencies for the development and execution of communication campaigns and product launches.4.Marketing budget management (PFME), ensuring investment efficiency, detecting savings opportunities and tracking ROI by activity.5.Business performance monitoring (sales, margin, availability, waste). 6.Support in the creation of consumer-centric brand plans, contributing to building strong and purposeful brands.
EDUCATION
EF Language Abroad
Cultural Exchange Program | New York
Universidad Panamericana
Bachelor's student, Administración y Negocios Internacionales
EF Language Abroad
Cultural Exchange Program | England
Rennes School of Business
Doble Maestría en Data Analysis, Intelligence and Security and Data Business Analytics
ABOUT FERNANDA DUARTE
I\'ve never believed a brand grows by playing it safe. The brands that win today…
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