María Berrío
Head of Marketing @TIMIFY
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WORK HISTORY
Head of Marketing @TIMIFY
Munich, DE
Key Achievements- Spearheaded the development and implementation of a comprehensive marketing department, transforming TIMIFY from a startup with no paid customers to an international leader in the appointment booking market- Successfully executed a pivotal marketing and brand strategy shift, repositioning TIMIFY from an SMB-focused solution to an enterprise-level market leader- Established and managed TIMIFY\'s global digital presence across 28 countries in 7 different languages, significantly expanding the company\'s international footprint.Strategic Responsibilities- Architect innovative digital marketing strategies driving customer acquisition, lead generation, and consumer engagement on a global scale- Lead all online brand and product campaign initiatives, including SEM, SEO, content marketing, landing page development, and global retargeting efforts- Design and oversee the company\'s social media strategy, including content creation, development, and brand storytelling across all channels- Manage and optimise the company\'s multilingual, multi-national website presence- Oversee the marketing budget, ensuring efficient allocation of resources for maximum ROI- Develop and implement KPI measurement systems to track and report performance of all digital marketing initiatives- Create and execute compelling global and regional inbound marketing campaigns, targeting diverse audience segments from SMBs to enterprise-level clients.Impact- Played a pivotal role in TIMIFY\'s growth from a startup to an international market leader in the appointment booking industry- Successfully navigated the challenging transition from SMB to enterprise market focus, expanding the company\'s client base and revenue streams- Established TIMIFY as a recognised brand across multiple international markets, significantly increasing the company\'s global market share.
EDUCATION
Middlesex University
Bachelor Translation Studies, English-Spanish Translation
Universidad Jorge Tadeo Lozano
Bachelor International Trade, International Business/Trade/Commerce
CLUNY-ISEIT (Instituto Superior en España de Interpretación y Traducción)
MA in Legal and Financial Translation (English and Spanish), Financial and legal translation
ABOUT MARÍA BERRÍO
Marketing has always been, for me, applied human psychology. It isn’t a set of tactics; it’s a discipline built on understanding what moves people to act.Early in the.com era, I saw how technology could reshape that understanding at scale. I remember the first time I saw a Google Analytics dashboard. For the first time, we could see in real-time how a strategic decision influenced a human at the moment of purchase. That changed everything I knew about commerce.Today, AI is changing the stakes again, but even more fundamentally.We have moved from influencing human decisions to something unprecedented: AI agents learning about us, forming preferences on our behalf, and transacting in our name. As we move into this Agentic Era, the question is no longer just how to reach a customer—it’s what happens to autonomy and trust when the decision-maker is no longer human:Most \"agentic commerce\" advice is built for the US market—fast-paced and infrastructure-focused, but often indifferent to the ethical and regulatory questions that define the European landscape.EU brands and consumers are different. We prioritize transparency, data privacy, and accountability. What works in Silicon Valley doesn\'t automatically work in Munich, Paris, or Milan. For brands that want to build real trust, not just presence, that difference matters enormously:I bridge the gap between AI innovation and the rigorous standards of the European market. Using a methodology grounded in my own multi-model research and 25 years of commercial experience, I help leadership teams navigate: • : Ensuring your brand is discoverable and recommended by the agents making the decisions. • : Building the radical consistency required for an AI to \"trust\" your product claims. • : Optimising infrastructure so AI agents can move from recommendation to real-time transaction. • : Aligning your strategy with the EU AI Act, GDPR, and DMA from day one.I work with e-commerce organizations to turn the agentic transition from a risk into a governed, competitive advantage.If you are navigating how AI will reshape your category and what responsible adoption requires for your brand, let’s start a conversation.Request a Strategic Intro Call: https://lexagentica.com/contactRead our latest AI Visibility Research: https://lexagentica.com/what-we-actually-find
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