Mari Magazzu

Marketing Director @Ciccio Restaurant Group

Tampa, FL, US

Leads marketing strategy for a restaurant group with 8 concepts across various cities, overseeing all aspects of brand development, digital marketing, and promotional efforts. Drives brand awareness and engagement through social media management, SEO, paid advertising, influencer relationships, events, third party promotions, and strategic partnerships with media outlets and community organizations. Works cross-functionally with operations, social media, and external vendors to ensure brand consistency, enhance online visibility, and reach target markets through tailored marketing campaigns.Highlights: Led successful marketing campaigns for the openings of Jay Luigi St. Pete, Jay Luigi Soho, and Soulful, with Taco Dirty Riverview currently in development—leveraging paid media, influencer partnerships, grassroots marketing, and community engagement to drive awareness and foot traffic. Develops and executes social media strategy across 6 brands, overseeing content creation, scheduling, and engagement while optimizing paid campaigns to achieve high CTR and audience reach. Spearheads the redesign and ongoing management of multiple restaurant websites, enhancing user experience, online ordering functionality, and SEO performance across Wix and Webflow platforms. Built and maintains strategic partnerships with local organizations, media outlets, and influencers—executing high-impact events such as Yelp Elite Experiences, Ribbon Cutting Ceremonies, Chamber of Commerce activations, and radio trade promotions to drive brand awareness and increase foot traffic. Implemented key marketing initiatives to benefit Onbikes, a 501(c)(3) organization dedicated to providing bikes to at-risk children, raising nearly $40K through various in-house campaigns.

University of Tampa

BA