Margie Margaret Murphy
Advisor, Marketing @Ilu Innovations
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WORK HISTORY
Advisor, Marketing @Ilu Innovations
CA, US
Advising pre-seed start-up through branding, product marketing and go-to-market to launch its U.S. patented consumer electronic IoT product. ILU Innovations\' unique Breathing Lamp will make big waves in the health & wellness market by leveraging breathwork to mitigate stress and anxiety for mental and physical health benefits.
EDUCATION
UC Santa Barbara
Bachelor's Degree, Business Economics with emphasis in Accounting; Minor in Art History
London Business School
Professional Certificate, Digital Marketing
John Cabot University
International Economics, Art History
SKILLS
ABOUT MARGIE MARGARET MURPHY
I’m an impact-driven, customer-centric strategic marketer specializing in wellness and sustainability initiatives with 15+ years of experience at the intersection of digital & in-person brand communities, ambassador & partner marketing, omni-channel campaigns, content strategy, go-to-market, and insights. I thrive in environments where I can roll up my sleeves and contribute to strategy, planning, and execution to drive growth for the consumer, brand, and team.More about me:• I leverage my cross-functional background and pair creativity with proven business acumen to chart paths through ambiguity. I have demonstrated success connecting dots beyond role, function or industry for imaginative solutions from bootstrapped start-ups to corporate environments. • Results & data-driven with penchant for storytelling, I enjoy transforming insights into compelling visions, verticals, and narratives that deeply resonate with the user. • I have a strong track record of launching new initiatives, positioning new products, developing and managing breakthrough omni-channel campaigns, building consumer programs, and influencing at all levels.A proactive self-starter, I am equally energized by leading, supporting, and executing, and I’m passionate about promoting well-being, personal growth, and connection in the workplace and in the brands/products I represent. AREAS OF EXPERTISE • Omni-Channel Marketing | On/offline activations, Strategic Partnerships, Microsite/landing pages, Promos, Referral• Community & Experiential | Development & structure, Identity, Membership, Growth, Content/programming, CRM• Consumer Advocacy | Customer Voice, Ambassadors/influencers/partners/“super-fan” programs, Co-creation & feedback loops, Internal & external storytelling• Brand Marketing | Content strategy, Marketing campaigns, Integrated storytelling, Channel optimization, Full-funnel tactics• Product Marketing | PMM Certified (Product Alliance 2023), Market/persona intel, Value proposition, Positioning, GTM, Product features, PM & UX partnership• Digital Marketing | Professional Certificate (London Business School 2023), Social Media, SEO• Strategic Orientation | Vision, Goals, OKRs & KPIs definition, Strategic roadmaps, Operations• Innovation, Optimization & Insights | White space, Brainstorming, A/B testing, Qual & quant analysis• Budgeting & Measurement | Forecasting, Trend/macro/data analysis, Metrics, Dashboards, Reporting• Leadership & Cross-Functional Collaboration | Project management, Exec partnership, Communications
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