Margaret Gormon
Director, Digital & Social Media Analytics @Paramount
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WORK HISTORY
Director, Digital & Social Media Analytics @Paramount
NY, US
Lead the Social and internal applications analytics function at BET Media Group (BET & VH1 Networks). Partner with Marketing, Content Production/Editorial, Research, and business strategy teams to craft the digital narrative across a wide array of platforms.
EDUCATION
Long Island University
MBA, Marketing
Hofstra University
B.A., Marketing
SKILLS
ABOUT MARGARET GORMON
As the Director of Digital & Social Media Analytics at BET Media Group, I lead the social and internal applications analytics function and partner with various teams to craft the digital narrative across a wide array of platforms for BET & VH1 Networks. With over 10 years of experience in the broadcast media and entertainment industry, I have a proven track record of delivering data-driven narratives that drive the digital ad business forward, increase partnerships, and provide actionable insights to internal and external clients.My core competencies include cross-platform research, digital and social research, strategic research and marketing, and new media. I have a strong background in Marketing, with a B.A. from Hofstra University and an MBA from Long Island University. I\'m fluent in Spanish, which enables me to communicate effectively with diverse audiences and stakeholders. My mission is to leverage my expertise and skills to help brands achieve their goals and vision in the digital and social media space.
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