Margaret Brownell
Director, Editorial Operations, Programming & Partnerships @Comcast
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WORK HISTORY
Director, Editorial Operations, Programming & Partnerships @Comcast
Manage the Editorial Operations team who provides the best-in-class customer experience for all Xfinity video platforms including: X1, Flex, XClass TV, Stream app, Hospitality & Xfinity Campuses-Responsible for effectively and strategically identifying key promotional priorities and executing a plan to ensure maximum return on promotional inventory-Coordinate schedules across multiple teams (Editorial, Content Partnerships, and Marketing) to drive engagement and revenue cross-platform-Review creative and identify needs to ensure promotional inventory is being used effectively -Work with research to analyze promotional campaigns to identify areas of strength and opportunity within the on-air environment to continually drive ratings-Monitor the current marketplace, ratings, and advertising trends to make informed decisions on a day-to-day basis-Drive and support all in-product launches including (but not limited to): AB testing, Targeting, and Personalization-Work closely with the Technology & Product engineering teams to create and launch innovative customer experiences-Expert with management and development of CMS tooling and menus to enhance customer experience while also improve programming needs for internal programming team-Work efficiently on multiple tasks at once and communicate effectively to key stakeholders.
EDUCATION
Kutztown University of Pennsylvania
Bachelor of the Arts, Communications with Public Relations Minor
SKILLS
ABOUT MARGARET BROWNELL
Passion for: Media & Entertainment, Editorial Strategy, Product & Project Management…
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