Margaret Anne Keith
Marketing Specialist @Coastal Land & Commercial Group At Keller Williams Coastal And Lakes & Mountains Realty
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WORK HISTORY
Marketing Specialist @Coastal Land & Commercial Group At Keller Williams Coastal And Lakes & Mountains Realty
Portsmouth, NH, US
I drive comprehensive marketing strategies that position commercial real estate assets for maximum market penetration and investor appeal. My role encompasses the full spectrum of marketing disciplines, from copywriting to cutting-edge AI-driven campaign optimization.• Multi-Channel Campaign Development: Design and execute integrated advertising campaigns across digital and traditional platforms, resulting in enhanced property visibility and accelerated lease-up timelines for institutional and private investors• Technology Integration: Leverage AI tools and data analytics to optimize marketing performance, automate lead nurturing processes, and provide actionable insights that inform strategic marketing decisions and improve ROI and CAS for marketing investments. • Content Creation & Brand Management: Produce compelling marketing collateral, including property brochures, email newsletters, and video content that effectively communicate value propositions to diverse stakeholder groups.• Digital Marketing Excellence: Manage social media advertising and targeted email campaigns that generate qualified leads and maintain consistent engagement with key decision-makers in the commercial real estate ecosystem• Stakeholder Relations & Public Relations: Coordinate marketing communications with KWCLCG brokers while maintaining brand consistency across all touchpoints and managing public-facing communications during major transactions
EDUCATION
Massachusetts Bay Community College
Associate of Arts - AA, Mass Communication/Media Studies
Defense Information School
Diploma , Mass Communication/Media Studies
UMass Boston
Bachelor's degree, communication and psychology
ABOUT MARGARET ANNE KEITH
As a mass communication specialist with a wealth of expertise in communication, public relations, marketing, and visual art, I bring a unique blend of creativity and professionalism to every project. My exceptional skills in managing all aspects of creative marketing campaigns and my ability to seamlessly collaborate with cross-functional teams ensure the successful execution of program milestones and both short- and long-term objectives. With a proven track record of effectively communicating with client teams to identify individual needs and brand vision, I have consistently contributed to developing overarching strategies, campaigns, and objectives. Drawing on my background in the United States Navy, I have honed my mass communication and public relations skills to perfection. Furthermore, I possess 16 years of graphic design experience and 13 years of DSLR photography expertise, making me a truly versatile professional.Other skills include:Crisis communicationCEO thought leadershipJournalismCustomer relations management through a CRMProject automation managementSNS managementBusiness negotiationWeb designAdvertising buyingMedia planningEvent planningPublic speakingVideographyEmail campaigns
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