Marcus Giancola
Public Relations Associate @Fallsview Group
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WORK HISTORY
Public Relations Associate @Fallsview Group
Niagara Falls, ON, CA
Manage macro and micro influencer programs using Modash by sourcing, evaluating, and coordinating creators for hosted stays and dining experiences, negotiating deliverables, providing content direction, and ensuring consistent representation of over five brands-Lead proactive media relations using Muck Rack by developing targeted press materials and tailored outreach lists for brands such as Embassy Suites, Tower Hotel, Wyndham Grand, and STK Steakhouse, securing ongoing earned and paid coverage across regional, lifestyle, and hospitality outlets-Write and refine key communications products including press releases, media pitches, blogs, executive bios, influencer briefs, and branded correspondence that support property announcements, dining initiatives, and guest engagement campaigns-Coordinate cross-property collaboration by working closely with hotel managers, restaurant leads, and senior leadership to maintain messaging accuracy, brand alignment, and timely execution of PR activities-Track and assess digital performance by monitoring influencer content, capturing engagement metrics, and maintaining organized content libraries to support reporting, campaign evaluation, and ongoing planning.
EDUCATION
Brock University
Bachelor of Arts - BA, Business Communication (Minor in Digital Culture)
Niagara College
Graduate Certificate, Public Relations
ABOUT MARCUS GIANCOLA
Broad practical and academic experience including work as a Public Relations Associate (among other roles) and studies in Business Communication and Public Relations. Strong background in: strategic communications, public relations, brand development, social media strategy, event planning, trend analysis, content creation, client services, project planning, campaign management, and visual design-Excellent communication and leadership abilities (both working independently and as part of teams). Proven ability to establish a positive rapport with clients, colleagues, and superiors while working in marketing, communications, and client service roles-Proficient user of Microsoft Office Suite, as well as specialized software and applications, including: Muck Rack, Modash, Adobe Creative Suite, Canva, Mailchimp, WordPress, Meta Business Suite, and Sprout Social. Proficient in the strategic use of digital platforms for business marketing and outreach.
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