Marcus Boswell
Business Development Manager @Init Ltd
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WORK HISTORY
Business Development Manager @Init Ltd
Nottingham, GB
As Business Development Manager at INIT Ltd, a global leader in intelligent transportation systems, I\'m spearheading the expansion of our UK market presence, bringing advanced public transport technologies to mid-sized transport operators. Working alongside the Head of Commercial & Sales and the wider Product Sales Group, I play a key role in establishing the UK sales function from the ground up, aligning with our mission to enhance sustainability and user experience in public mobility.My role encompasses the entire sales lifecycle, from market mapping and lead generation through multi-channel outreach to delivering tailored product demos, leading bid responses, and closing strategic deals. This involves implementing scalable sales processes, supporting the rollout of Salesforce, and collaborating with marketing to support our go-to-market strategies. It’s an exciting opportunity to help shape a robust UK growth pipeline and team as we scale.
EDUCATION
University of Brighton
BA Hons, Business Administration
SKILLS
ABOUT MARCUS BOSWELL
As a seasoned professional in Business Development and Sales, I bring a wealth of experience in driving revenue growth and cultivating strategic partnerships. With a track record of success in both Fortune 500 companies and smaller enterprises, I excel at navigating the complexities of the sales landscape.My expertise lies in negotiating and securing new business opportunities, leveraging over 15 years of experience in online marketing, data analysis, and customer relationship management. My focus has been on helping businesses scale their sales, enhance profitability, and implement sustainable strategies to outperform competitors.Building on this foundation, I now lead business development efforts at INIT Ltd, a global innovator in public transportation technology. Here, I\'m driving the expansion of our UK presence developing the sales function from the ground up and introducing advanced mobility solutions to mid-sized operators. From implementing the CRM system and building outreach strategies to delivering product demos and leading successful tenders, I\'m helping shape a more efficient, sustainable, and user-focused transport future.If you\'re seeking a strategic and commercially astute partner in business growth, especially within high-tech, data-driven environments let\'s connect.You can reach me at m•••••••@init.co.uk or via a DM here onLinkedIn to set up a conversation.
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