Marcus Santema
Emea Marketing Manager Events @Eppendorf
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WORK HISTORY
Emea Marketing Manager Events @Eppendorf
Live Marketing Responsibility in Europe, Middle East & Africa- Ensuring events are integral part of the overall marketing planning and campaign marketing mix - Campaign Management (+100 per year)- Budget Planning, Management and Controlling- Monitoring and analysis of event performance, incl. KPI associated with funnel development and overall evaluation for future event improvements- Conception and roll-out of event concepts to regional needs, in close collaboration with Sales Directors - Key Stakeholder Management, to ensure alignment of product mix and Go-To-Market strategy- Mkt. AmbassadorDriving- Customer Centric Marketing- Continuous Improvement- Sales Excellence- Sustainable Solutions - Hybrid Event Philosophy (Video Production, Live Streaming.)- AI Integration
EDUCATION
Wirtschaftsakademie am Ring
Eventmanager (Veranstaltungskaufmann), Event Management
ABOUT MARCUS SANTEMA
As a passionated live marketing expert with focus on exhibitions, I‘m always driven by customer centricity, keeping an eye on the big picture and making sustainable decisions.Due to many years of industrial experience in complex organizations, I´m verifying ROI of campaigns, checking process productivity and re-consider decisions on a regular basis.After having worked in business fields of industrial automation, energy management and professional sports, I’m currently responsible for the EMEA event activities of Eppendorf.Eppendorf is a leading life science company that develops and sells instruments, consumables, and services for liquid, sample, and cell handling in laboratories worldwide.
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