Marco Massimiani
Digital Marketing Manager Europe @Establishment Labs
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WORK HISTORY
Digital Marketing Manager Europe @Establishment Labs
Roma, IT
Overseeing digital channels strategies and activities for all Establishment Labs Direct Markets (Spain, United Kingdom, Italy, Germany, France, Nordics), enhancing digital platforms and developing innovative touchpoints for customers engagement and lead generation- EU Digital Marketing Budget planning and management- Paid Media strategy- Patient Aggregators management and enhancement- Lead Generation- E-mail Marketing- HCPs Platforms, Corporate Websites and Apps management and enhancement- Cross Media and Contextual Keyword Domination editorial projects- Social Media management- Digital Agencies and Providers management- Digital Marketing Data Analytics- Digital Channels and Tools assessment and monitoring- Competitors Analysis (Benchmarking digital presence and initiatives)- Content creation, deployment, and management.
EDUCATION
Bachelor’s Degree in Economics
Laurea in Amministrazione e Controllo, Scienze dell'Economia e della Gestione Aziendale, Università degli Studi di Catania - Dipartimento di Economia e Impresa
Mathematics and Science High School
Diploma di Maturità scientifica, Liceo scientifico statale “Galileo Galilei” di Catania
Full Year Academic Master’s Degree in Marketing Management (SIM - Società Italiana Marketing)
Master Universitario Annuale in Marketing Management, patrocinato dalla Società Italiana Marketing, Università degli Studi di Catania - Dipartimento di Economia e Impresa
SKILLS
ABOUT MARCO MASSIMIANI
Marketing professional and digital media enthusiast with 12+ years of experience in Pharmaceuticals, Renewable Energy, Medical Devices and Film industries.Leadership skills strengthened as Marketing Manager & Team Coordinator developing and managing a Marketing Department with 3 direct reports, successfully designing and managing company’s Lead Generation process.Product and Multichannel Marketing Specialist in the Big Pharma at Pfizer, promoting the digital transformation and the communication among departments.Extensive experience in Digital Marketing & Integrated Marketing Communications with Web Content, Social Media and Digital Campaigns management.Currently Digital Marketing Manager Europe in the Medical Devices industry at Establishment Labs.
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