Marco Dellera
Marketing and Communications Director @Italylunch
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WORK HISTORY
Marketing and Communications Director @Italylunch
Milan, IT
Responsible of marketing strategies to communicate and promote ItalyLunch as a pioneer in the fast casual Italian food chain in Europe; also in charge of brand strategies and corporate reputation activities.Management of trade marketing activities aimed at identifying, opening and promoting ItalyLunch stores across Europe.Responsible for selecting, managing and coordinating communications agencies that will support the brand\'s operational development in various countries, according to the company\'s business plan.In charge of stakeholder relationships and media relations strategies integrating corporate communication and public affairs through social and traditional media. Led the strategic development of digital content and oversaw brand ambassador and influencer programs across multiple countries.
EDUCATION
Università Bocconi
110/110, Economics
SKILLS
ABOUT MARCO DELLERA
20+ years of professional work experience in Marketing & Communication within major International companies and global media agencies. Multi-cultural marketing and general management professional with a creative mindset and the following expertise:1. Business Strategy - Extensive experience in starting and growing businesses in tech, marketing, retail and media.2. General Management - P&L responsibilities, business development, strategic direction and people management.3. Project Management - Proven track record in delivering marketing strategies and campaigns.4. Sustainability projects- Pioneer in the development of marketing and communication projects related to sustainability; currently involved in initiatives aimed at the development of sustainability practices in the world of music, sport and entertainment.Proficient in all digital, social, mobile and broadcast platforms to build effective multimedia strategies that advance the broader business goals and drive significant revenue growth and engagement. A detail-oriented and dynamic communicator with proven ability to manage global cross-functional teams and forge strong and trusted relationships with executives, media and celebrities.
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