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Marcio Fabio Leite
Professor @Domestika
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WORK HISTORY
Professor @Domestika
BR
Márcio, especialista em marcas e processos e abordagens de design, implementou e liderou um innovation lab, desenvolvendo projetos e operações de inovação colaborativa usando o design thinking, junto com áreas internas e com diversas marcas anunciantes do mercado publicitário. Seu curso online será lançado em breve na Domestika.
EDUCATION
University of the Arts London
Master's degree, Graphic Design
UNIFATEA - Centro Universitário Teresa D'Ávila
Barchellor Graphic Design, Graphic Design
Pontifícia Universidade Católica do Paraná
Post Graduation, AudioVisual Languages - Cinema, TV and Video
ABOUT MARCIO FABIO LEITE
Over a 27‑year career, Márcio Leite has led strategic design work for major organizations including O Boticário, Johnson’s, Listerine, Unilever, Nutrimental, Seara, and Google, among others. His experience spans consuming‑related brands, personal care, entertaiment and lifestyle products, where he develops positioning strategies, communication concepts, and service experiences that connect deeply with user needs and behaviors.He founded and led the Strategic Design team within the Communication and Branding Directorate at Grupo Globo and Globosat, working across channels such as GNT, Multishow, and Sportv. As head of Globosat Lab, he implemented and scaled design thinking and participatory methods with large media and TV teams, building expertise in applying design to content, media experiences, and audience engagement.Márcio has developed and applied design methodologies to craft brand identity narratives, communication strategies, and media‑content solutions, leading immersive and collaborative sessions with multidisciplinary teams. He has contributed to hundreds of projects involving branding systems, campaigns, product launches, digital platforms, and service innovations, always grounding design decisions in research, co‑creation, and systemic thinking.Following his work at his own studio, M/L8 Strategic Design, and in partnership with DOISEMES®, he now works as a professor, speaker, and specialist/lead designer at Grupo Boticário, bringing a human‑centered design perspective to beauty and wellness brands, services, and experiences.
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