Marci Francisco
Chief Experience Officer @Premier America Credit Union
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WORK HISTORY
Chief Experience Officer @Premier America Credit Union
Chatsworth, CA, US
Responsible for defining the member experience, driving brand perception and generating strategic and community growth for Premier America Credit Union, a Juntos Avanzamos-designated credit union. This includes leading marketing, business and community development, digital services, deposit product development, data insights, financial empowerment, DEIB initiatives, political advocacy, and the Premier America Foundation - a mission led, 501(c)(3) non-profit dedicated to enhancing economic empowerment in our local communities. Member of the Executive Team. Key accomplishments include: development of the new Premier America brand; strategic lead securing a 10+ year comprehensive partnership with California State University, Northridge; deposit product development and launch of the new Smart Spending Account and Premier Plus Checking accounts; and expansion of the retail branch network. Have also previously led retail operations, the contact center, and wealth management, and experienced with Board relations, lending, forecasting, and business intelligence. Serve on the Asset Liability (ALCO), Enterprise Risk Management, Membership, Compliance, and Product & Pricing Committees. For the Premier America Foundation, currently serve as Chair of the Scholarship Committee and as a member of the Board of Directors.
EDUCATION
Cardwell Group 306 Leadership Symposium
Organizational Leadership
The University of Chicago Booth School of Business
Executive Education: Strategic Business Leadership: Engagement, Performance, & Execution
University of California, Irvine
Transferred, Theatre/Theatre Arts Management
Mortgage Bankers Association
MBA Education School of Mortgage Banking I
Mars Hill University
Bachelor’s Degree, Theatre Arts
University of Virginia Darden School of Business
CUES CEO Institute III, Strategic Leadership Development
Cornell Johnson Graduate School of Management
CUES CEO Institute II - Organizational Effectiveness, Organizational Leadership
University of Wisconsin MBA Consortium
Master of Business Administration - MBA, Business Administration and Management, Financial Decision-making
The Wharton School
CEO Institute I: Strategic Planning - Certificate Program, Strategic Planning and Organizational Leadership.
SKILLS
ABOUT MARCI FRANCISCO
Dynamic Senior Executive with a track record of success and broad experience with Strategic Planning and Execution, Board Relations, Leadership, Marketing & Business Development, Product Development, Data, Digital, Financial Decision making, Forecasting, Compliance, Non-profits, Advocacy, and the Financial Services, CUSO, Affinity, and Automotive industries. Have spoken at the Financial Brand Forum and presented at numerous conferences across the country. Previous Diamond Awards judge for the ACU\'s Marketing & Business Development Council. MBA, received Certified Chief Executive (CCE) designation and graduate of the invitation only Cardwell 306 Group Executive Leadership program. The views expressed here are my own. I\'m blasting the tunes and changing the world, one day at a time.Great business starts with great relationships. Whether it\'s business development, strategic planning, driving increased profitability, marketing or more, collaboration and relationships define your potential. To succeed today, you need to be able to connect with people on a one-to-one basis and use unique insights to find answers that solve enterprise questions. You need to be memorable and have a meticulous eye for the details that can make or break a company. And, you need to be in it for the long haul, looking future forward to find solutions for today.Follow me on X at @Marci_Francisco or at https://ramblingsofacreativemind.com.
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