Marc Heffner
Consulting Principal, Marketing & Business Development @Ascension Strategy
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WORK HISTORY
Consulting Principal, Marketing & Business Development @Ascension Strategy
Los Angeles, CA, US
Develop and execute go-to-market strategies to increase revenue and market share for mid-to-large size organizations. Focused on enterprises in the B2B and B2C marketplace. In this role, I have:• Conducted product research focus groups to validate proof of concept with end-users and measure purchase intent, developed questionnaires, managed focus group presenters, provided final evaluations, recommendations and presented conclusions to clients.• Created a new product development process using a 7-stage toll-gate procedure to reduce development time by 6 months and improve margins.• Developed and implemented Salesforce and MS Dynamics CRM platforms into various size organizations, including “Start-ups.”• Used customer and market data to develop a 5-year customer growth plan that included a new product road map, corporate branding story and KPI’s deployment and monitoring structure.• Improved marketing processes to excite and inspire teams to attain the pinnacle of their success and reach Key Performance Indicator (KPI) objectives.• Built strategic marketing plans that overcame complex client challenges, reduced expenses, mitigated risk, and produced superior results while contributing to the company culture.
EDUCATION
Pepperdine Graziadio Business School
MBA, Marketing and Management
MIT Sloan School of Management
Certificate, Digital Marketing Analytics Program
University of Utah
BS, Mass Communication
ABOUT MARC HEFFNER
WHAT I DO: I help DSO executives and dental leaders master marketing strategy and GenAI implementation through hands-on education and strategic guidance, positioning their organizations for competitive advantage in the rapidly evolving dental industry.WHAT MAKES ME UNIQUE:• Fractional CMO experience with Fortune 500 + dental industry experience• GenAI Specialist Focused Exclusively on DSOs & Multi-practice locations• 25+ years scaling teams now combined with cutting-edge AI expertise• Forward-thinking approach that prepares dental organizations for the AI future• Proven track record creating multi-million dollar growth in competitive marketsPROBLEMS I SOLVE FOR DSO LEADERS:• Confusion about which AI tools actually work for dental practices• Teams resistant to change and new technology adoption• Uncertainty about AI ROI and implementation costs• Falling behind competitors who are adopting AI faster• Lack of strategic framework for AI integration• Need for executive-level guidance on AI transformationRESULTS MY CLIENTS CAN ACHIEVE:• Clear AI implementation roadmap with measurable milestones• Teams confidently using AI tools to improve efficiency• Competitive advantage through early AI adoption• Streamlined operations and improved patient experience• Data-driven decision-making powered by AI insights• ROI-positive AI implementations within 90 daysWHO I WORK WITH:• Dental Service Organizations (DSOs)• Multi-Practice Dental Groups• Dental Industry Executives & C-Suite Leaders• Forward-Thinking Practice Owners (5+ locations)• Dental Organizations Ready for Digital Transformation• Innovation-Minded Dental Leadership TeamsSERVICES I PROVIDE:• AI Education & Training for Dental Teams• AI Implementation Strategy & Roadmapping• Fractional CMO Services for Dental Organizations• AI ROI Analysis & Business Case Development• Executive Coaching for AI AdoptionAI SPECIALIZATIONS:• AI-Powered Marketing & Patient Acquisition• Patient Communication AI Systems• Practice Management AI Integration• Predictive Analytics for Dental Operations• Workflow Automation & Efficiency Tools• Data Analytics & Performance OptimizationMY AI + DENTAL INDUSTRY BACKGROUND:Over two decades of experience scaling marketing and sales teams for Fortune 500 and Start-up organizations, combined with specialized expertise in AI implementation for dental practices. I bridge the gap between cutting-edge technology and practical dental marketing operations, ensuring organizations can confidently lead in the AI revolution.
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