Craig Apatov

Managing Partner @Ascension Strategy

Ascension is a mid size management consultancy that serves senior management of global companies seeking growth in highly competitive industries. The firm helps clients drive top line growth and improved business performance through strategic analytics, insight mining, marketing optimization, and sales enablement programs. Growth is defined at Ascension as revenue growth, market share improvement, new product contribution, and geographic expansion. Ascension works with companies to help them identify their most profitable customers/segments, differentiate their brands from competition, develop/commercialize new products/services, optimize their marketing mix, and achieve greater effectiveness from their sales force activities.