Marc Gaudett

Head of Partnerships & Gtm Architect (Case Study in Building 100m Partner-sourced Arr) @Instantly.ai

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2025 — Present

Head of Partnerships & Gtm Architect (Case Study in Building 100m Partner-sourced Arr) @Instantly.ai

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Currently leading the build-out of Instantly.ai’s global partnerships ecosystem — scaling affiliate, agency, marketplace, and integration channels improving all things related to partner-sourced ARR.What I’m focused on: • Designing GTM frameworks that connect affiliates, DFY agencies, and product integrations for compounding growth. • Recruiting, activating, and scaling high-performing partners. • Launching Instantly’s marketplace presence to drive distribution and retention. • Building the foundation (systems, attribution, reporting) for a repeatable GTM engine.This role is also my public case study: I share frameworks, wins, and lessons in real time so other SaaS leaders can adapt them to scale faster.

EDUCATION

2000 — 2004

Cedarbrae Collegiate Institute

kinesiology, Kinesiology and Exercise Science

2004 — 2009

University of Toronto

Bachelor of Science (BS), Health and Physical Education/Fitness

SKILLS

MarketingMarketing CommunicationsSalesBusiness StrategyCold CallingPersonnel ManagementMicrosoft OfficeEvent ManagementStrategySales ManagementProject ManagementBusiness PlanningOperations ManagementDirect SalesSalesforce.comCustomer SatisfactionMarket ResearchSocial MediaPublic SpeakingTime ManagementRecruitingPublic RelationsSales OperationsEvent PlanningOnline AdvertisingNegotiationMarketing ManagementSales ProcessLeadershipBusiness DevelopmentAccount ManagementMicrosoft ExcelCoachingNew Business DevelopmentSocial Media MarketingTeam LeadershipEntrepreneurshipProject PlanningRetailMarketing Strategy

ABOUT MARC GAUDETT

I help SaaS and high-growth companies unlock exponential ARR growth by building partner ecosystems, affiliate programs, and GTM systems that scale.Unlike most leaders who specialize in either sales or partnerships, I bring both: • Closed 7-figure enterprise deals as an AE. • Built partner programs adding $10M–$40M+ ARR. • Designed affiliate systems activating thousands of high-performing partners.My approach blends direct sales experience with a playbook for recruiting, activating, and scaling partner ecosystems that deliver measurable revenue impact.Currently applying this GTM playbook inside Instantly.ai, where I’m documenting the journey in real time — frameworks, wins, and lessons that any GTM leader can adapt to scale faster.What I do best: • Design & scale high-impact partner programs. • Build integrated GTM systems combining affiliates, agencies, integrations, and brand alliances. • Turn real-world results into repeatable, monetizable frameworks.I also work with select founders, execs, and investors through consulting, advisory, and JV opportunities — helping them structure partnerships that multiply revenue and create leverage. Core Competencies:• Partnership & Affiliate Revenue Growth• GTM Architecture & Execution• Enterprise Sales & Negotiation• Strategic Alliances & Integrations• Business Process Optimization• Leadership & Coaching High-Growth TeamsIf you’re building a partner-sourced GTM function and want to scale faster, let’s connect.

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Marc Gaudett — Head of Partnerships & Gtm Architect (Case Study in Building 100m Partner-sourced Arr) at Instantly.ai in Toronto, ON, CA | Unifers