Marcello Tosti
Director of Digital Marketing @Web Sharx
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WORK HISTORY
Director of Digital Marketing @Web Sharx
Toronto, ON, CA
Lead end-to-end SEO, Google Ads, and paid social strategy for B2B and B2C clients- Develop cross-channel growth plans across search, paid media, and emerging AI discovery (GEO)- Own technical SEO audits, keyword strategy, and on-site optimization- Build and scale paid campaigns across Meta, TikTok, LinkedIn, and Google Ads- Optimize websites for AI-driven search and generative discovery environments- Create clear, actionable performance dashboards and client reports- Collaborate cross-functionally to align marketing, UX, and conversion goals- Provide ongoing strategic guidance and performance recommendations
EDUCATION
Centennial College
Post-Graduate Certificate, Advertising - Creative & Digital Strategy
Ontario Tech University
Bachelor of Arts - BA, Communication and Media Studies
ABOUT MARCELLO TOSTI
A Performance Content Strategist and Integrated Copywriter who connects creative storytelling with measurable ROI. I specialize in building full-funnel campaigns, from conceptual brand development to high-volume execution across digital performance channels.My expertise can be defined by a unique blend of agency rigor (B2B and enterprise clients like Thermo Fisher Scientific and BMO) with brand-building experience at DTC e-commerce and early-stage tech brands (Silk & Snow, CAST). That mix allows me to craft narratives that are both strategically sound and creatively distinct: stories that not only resonate but perform.Key results and scale include:• Performance: Managing over 100 Google Ads accounts (PPC) and driving measurable SEO growth across hundreds of client campaigns and initiatives.• Conceptual: Distilling complex B2B concepts into clear, authoritative messaging for executive and technical audiences.• Brand: Building and refining brand voice from the ground up across web, email, public activations, and high-engagement social channels.I thrive in cross-functional environments, partnering closely with Art Directors, Developers, Data Analysts, Account Managers, and Executive Stakeholders to ensure every asset, from a video script to a landing page, is cohesive, on-brand, and optimized for conversion.Areas of Expertise: Integrated Copywriting (B2B/Enterprise, DTC, Long-Form SEO Content, Email Drip Campaigns, Omnichannel Ad Copy) Performance Marketing (Google Ads PPC, Conversion Rate Optimization, ROI Reporting, Budget Oversight) SEO Strategy (Technical Audits, Keyword Research, Content Strategy, GA4 / Search Console, Ahrefs/SEMrush Analysis) Brand & Content Strategy (Tone of Voice Development, Comprehensive Brand Guidelines, Multimedia Planning, Adobe Creative Suite Proficiency)If you’re looking to elevate your brand’s story and grow your digital footprint with content that works harder and stands out, feel free to connect or send a message!
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