Marcello Accanto
Co-founder & CMO @Prevenzione A Tavola
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WORK HISTORY
Co-founder & CMO @Prevenzione A Tavola
Customer Acquisition Strategy: Developing and overseeing paid acquisition strategies on digital channels to drive growth and attract new customers- Organic Content Strategy: Leading the creation and implementation of organic content strategies across social media platforms to grow and engage the community- Data-Driven Innovation: Implementing AI and machine learning tools to optimize marketing strategies, enhance content personalization, and improve customer engagement through predictive analytics- Thought Leadership: Positioning the brand as a thought leader by producing educational content, hosting webinars, and participating in industry events focused on healthy eating and preventive nutrition- Sustainability and Brand Alignment: Crafting marketing messages that align with Prevenzione a Tavola’s core values of sustainability, dietary balance, and food transparency, establishing the company as a leader in ethical marketing- Team Management: Managing and guiding a team to ensure alignment with business goals, fostering collaboration, and driving marketing initiatives forward.
EDUCATION
Università degli Studi di Firenze
Bachelor, Media and journalism
Liceo Scientifico
Scientific studies
Università degli Studi di Firenze
Advanced degree, Strategic Communication
SKILLS
ABOUT MARCELLO ACCANTO
With over 15 years of experience in digital marketing and content creation, my greatest strength and passion is building large social media communities through effective communication strategies. I know how to create emotional connections between brands and their target audiences through content, and I am highly skilled in leading a team to success.
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