Marcela Riano
Laboratory Solution Specialist Strategic Diagnostics & Portfolio Development @Abbott
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WORK HISTORY
Laboratory Solution Specialist Strategic Diagnostics & Portfolio Development @Abbott
CA
Lead the sales organization in complex consultative selling engagements where laboratory workflow analysis and future workflow redesign may be required, working with all levels of the sales organization to build and execute strategies for positioning optimum core laboratory solutions.Responsible for increasing core laboratory instrument system placements and growing core laboratory market share by serving and leading technical selling efforts in targeted accounts.Develop, manage, and execute a compelling strategy that aligns with the business and sales objectives and drives profitable growth.
EDUCATION
Pontificia Universidad Javeriana
Master in Clinical Microbiology (Molecular Biology – Virology emphasis)., Molecular Biology and Microbiology
Pontificia Universidad Javeriana
Bachelor´s Degree in Bacteriology. Meritorious mention degree.
Pontificia Universidad Javeriana
Specialist in Hematology in the Clinical Laboratory and Blood Bank Management
SKILLS
ABOUT MARCELA RIANO
Global Product Manager with experience in in vitro diagnostics (IVD), including molecular biology, immunology, and centralized laboratory solutions.I specialize in managing diagnostic portfolios across the full product lifecycle—from market analysis and strategy development to international product launches and post-launch optimization—driving sustainable growth and market expansion.Throughout my career, I have led multi-country product launches, developed regional and global go-to-market strategies, and contributed to profitability improvements through structured portfolio management and financial modelling.My background combines strong scientific expertise with commercial strategy, allowing me to translate complex diagnostic technologies into differentiated value propositions aligned with customer and market needs.I have extensive experience working cross-functionally with global teams, including R&D, regulatory, marketing, and commercial operations, ensuring alignment between product strategy and market execution within regulated environments.I am particularly interested in global roles where I can contribute to portfolio growth, product strategy, and international market expansion.I am a pragmatic, hands-on, curious and analytical person with good communication, strong project management skills, leadership and a great passion for new projects and people. I can use analytical skills to solve problems and strategic thinking to achieve goals. Passionate for helping improve patients’ lives and teams’ skills.
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