Marcela Gonzalez
Marketing and Social Manager @Fidelis Creative Agency
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WORK HISTORY
Marketing and Social Manager @Fidelis Creative Agency
Managed and optimized marketing campaigns with an annual budget of $150K for 10+ clients• Supporting audience segmentation and contributing to brand workshops, campaign ideation and execution• Monitored KPIs and created performance reports across Google Ads, Meta Ads, LinkedIn and LSA Ads, providing insights to optimize campaigns• Participate in weekly client strategy meetings
EDUCATION
Fullerton Union High School
High School Diploma
Texas A&M University
B.S in Communication, Communication and Media Studies
Texas A&M University
Master of Science - MS, Marketing
ABOUT MARCELA GONZALEZ
I am an adaptable and problem-solving focused graduate from Texas A&M University, where I earned my B.S in Communication with a Certificate in Strategic Communication, graduating Magna Cum Laude in May 2024. I will be continuing my education as a graduate student in the MS Marketing program at Texas A&M.Throughout my undergraduate time at Texas A&M, I was deeply involved in campus life and leadership, serving as Account Executive for my Strategic Communication Capstone Team, Marketing Lead for the Texas A&M Formula Electric Team, and Vice President of the Mexican Student Association, the university\'s largest Hispanic Organization. I was recognized for my academic excellence through membership in Lambda Pi Eta, the Communications Honors Society, and multiple appearances on the Dean’s List.What drives me is a passion for community. I believe in the powerful connection that can be cultivated through shared experiences, and the identities we form around the brands and products we love. This passion is reflected in both my academic path and my leadership roles on campus.Outside of work and academics, I enjoy trying out new sports, currently I am learning how to play pickleball.
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