Marcela Torres
Marketing Manager @Boldwood Books
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WORK HISTORY
Marketing Manager @Boldwood Books
EDUCATION
Universitat Autònoma de Barcelona
Máster, Traducción Audiovisual
IES Sánchez Cantón
Título de Bachillerato, Titulaciones de educación secundaria
Universidade de Vigo
Traducción e interpretación
Heriot-Watt University
MA Applied Languages (Translating and Interpreting), Traducción e interpretación
Universidad Autónoma de Madrid
Grado, Traducción e interpretación
ABOUT MARCELA TORRES
Hi there! I’m Marcela, an experienced marketing manager and content creator! I specialise in digital marketing for the publishing industry, with proven success in devising and managing book marketing campaigns that drive sales and build author branding. I’m skilled in social media and digital marketing, including: Content strategy and creation Social media strategy Paid advertising, including Meta, TikTok and Amazon Project and client management Email marketing and CRM management At Boldwood Books, I have managed to single-handedly grow our TikTok following, reach and engagement with effective organic content, implement an effective advertising strategy from scratch and set up TikTok Shop, including logistics coordination and marketing plans. My campaigns have driven sales for several of my authors, including one million-copy bestselling author and multiple half a million copy bestsellers.Let’s chat!
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