Marcel Aerts

Head of Marketing @Asco Foods Ltd

Amersham, GB

As Head of Marketing at ASCO Foods my responsibilities include:Shaping and executing the marketing strategy for the business and the brands it represents.Creating joint business plans, setting budgets and building the team to drive both brand development and trade marketing initiatives.Working closely with cross-functional teams—including Sales & Finance, the brand owners and Retail and Wholesale Partners to deliver against the key brand imperatives set such as: drive brand awareness, secure conversion to trial, build ROS, foster retailer collaboration and ensure impactful consumer and trade marketing campaigns that deliver for all stakeholders to make ASCO Foods a preferred partner in the food & beverage distribution sector and go to supplier for grocery and horeca partners.

University of Wales, University College Swansea

BSc, Business Studies

University of Augsburg

Betriebswirtschaftslehre - exchange year

The University of Salford

MSc, International marketing