Marc Detmers
Head of Marketing @Cegat Gmbh
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WORK HISTORY
Head of Marketing @Cegat Gmbh
EDUCATION
University of Stuttgart
Diplom Ingenieur, Architecture
FernUniversität in Hagen
Betriebswirt IWW, Business Economics
Eduard-Spranger-Gymnasium
Abitur
SKILLS
ABOUT MARC DETMERS
With comprehensive 360° marketing expertise and a proven track record in B2B high-tech marketing -especially in software and machine tools - I have held impactful roles at IBM, Dassault Systèmes, Polarion Software, and TRUMPF. Rooted in digital marketing, my passion lies in driving business growth by generating the reach and leads necessary to exceed strategic goals.I began my career in various international online marketing roles at IBM, following a global in-house SEO and PPC mission at Dassault Systèmes. From startup to enterprise scale, I led the worldwide Marketing & Communications team at Polarion Software, creators of the world’s fastest enterprise-scale web-based ALM solution, successfully bridging the gap to enterprise buyers.At TRUMPF, the world’s largest machine tool manufacturer, I developed and launched the brand AXOOM, a leading IoT platform for the production industry. Following AXOOM’s launch, I took on responsibility for positioning and communication of TRUMPF’s new solution business for machine tools (TruConnect). I also had the opportunity to lead Global Software Training initiatives, driving a sustainable three-year digitization of training courses and transforming customer and service training into a ‘solution-ready’ state at TRUMPF’s Global Training Center.Currently, I am excited to lead Marketing & Communications for TRUMPF Machine Tools, embracing new challenges and continuing to push innovation and growth.
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