Marc Clercq
Senior Product Marketing Manager @Travelport
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WORK HISTORY
Senior Product Marketing Manager @Travelport
EDUCATION
University of Bristol
joint honours, French and History of Art
SKILLS
ABOUT MARC CLERCQ
Head of Product Marketing for air retail portfolio.Over 18 years marketing and communication consultancy experience in B2B working for large, complex-matrix organisations in IT: products and services, private and public sectors. Successful track record in delivering global and regional campaigns to support sales pipeline,(salesforce.com) secure leads or identify opportunities. Interface between marketing and senior executives across business divisions, will identify new ways of influencing the marketplace, aim to provoke new discussions, and able to present or follow effective plans. Experienced also in corporate branding, positioning, PR, public affairs and event team management. Will define customer needs and outcomes, identify USPs and value propositions then support the relevant teams to project completion and ensure ROI. Experienced in designing and delivering the right marketing mix inside evolving and dynamic landscapes through big ideas and getting the essentials right to influence decision-makers.Expertise- INTEGRATED MARKETING & PROJECT MANAGEMENT- VALUE PROPOSITIONS & POSITIONING STATEMENTS- BRANDING & NAMING/SYSTEMS & GUIDELINES- CREATIVE STRATEGY, PLANNING & IMPLEMENTATION- AGENCY PITCH MANAGEMENT & ACCOUNT DIRECTOR- IT MARKETING CONTENT LOGIC & COPY: ALL MEDIA- AGILE MARKETING TECHNIQUES (KANBAN/STRATEGYZER)
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