Marc Chuma
Sr Director of Marketing @Rockwell Medical, Inc.
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WORK HISTORY
Sr Director of Marketing @Rockwell Medical, Inc.
Drove sales results by refocusing efforts to commercialize core product portfolio in hemodialysis- Restructured pricing and supply contracts- Generated new sales through contract sales negotiations. Co-developed and led implemention of marketing strategies to launch Triferic® for anemia management, including- Message development, pricing, digital promotion, and hiring/training sales teams- Medical Advisory Board (KOL) strategy and formation.
EDUCATION
Harvard University
Certificate of Administration and Management at The School of Continuing Education
University of Toronto
Bachelor of Arts (B.A.)
Columbia University - School of International and Public Affairs
MA, Banking and Finance, Economic Development
ABOUT MARC CHUMA
Seasoned marketing professional with over 25 years of progressive US and global pharmaceutical and medical device experience. Proven record of success in developing brand and commercial strategies, leading cross-functional teams, developing customer relationships, executing tactical business plans, maximizing annual plan budgets, and achieving critical revenue goals and metrics. Experienced in launching US and global brands and campaigns, leading and training sales teams, implementing novel and targeted multichannel campaigns to drive brand market share, managing product lifecycles through effective collaboration with R&D, scientific leaders, health outcomes, device manufacturing, and regional marketing teams. Therapeutic area experience: chronic kidney disease, respiratory, pain management, arthritis & analgesia, hospital anti-infectives, migraine and CV. Languages: Fluent Ukrainian, conversant French, German. Skills Summary: Turn Around Management · Project Management · Product Development and Launch · Cross-functional Team Leadership
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