Marc Brackenbury

Senior Marketing Manager @Trade Interchange Ltd

Stockton-on-Tees, GB

At Trade Interchange, we are dedicated to helping organisations reduce the costs, risks and complexities associated with managing a supply base by delivering confidence through a streamlined solution.ARCUS® Supplier Management Software automates sourcing activities, supplier management processes, and product on-boarding, with the option to utilise interactive dashboards which visualise data across the source-to-contract process.Users benefit from effective risk mitigation, time savings, and enhanced data accuracy, empowering users with confidence in their supplier management processes.Key responsibilities• Strategic oversight and improvement of the Marketing Team, which involves setting clear goals and KPIs, ongoing evaluation, and effective budget and resource management• Management, development and delivery of the Prospect to Account Process• Creation of MQLs and Marketing-Led Bookings• Increase brand awareness and interest in target markets• Development and execution of marketing and sales strategies and plans• Creation of feasibility studies and Go-To-Market plans for target verticals and international markets• Positioning, differentiation, and business moments development for all current and future products• GDPR responsibility for marketing activity• Manage the company and product Trademarks • Market Analysis including customer, competitor and emerging technology research• Collaboration and Partnerships including delivery of Vendor Briefings to Analysts and the Department for Business and Trade

University of Newcastle-upon-Tyne

MA Cross Cultural Communication & International Marketing

University of Teesside

BSc Sports Science

Northumbria University

PG Dip, Marketing