Mara Muller
Marketing Communications Director @Ilsc Education Group
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WORK HISTORY
Marketing Communications Director @Ilsc Education Group
Vancouver, BC, CA
Lead content creation for marketing efforts to promote 3 education brands (a total of 30 Global LanguageSchools and Colleges), engaging both B2B and B2C global audiences.SOME KEY ACHIEVEMENTS IN THIS ROLE INCLUDE: Manage and support content writing, art direction, strategic planning, and UX design for three school brands, achieving consistent messaging and brand alignment. Re-released ILSC Language Schools website in mid-2020, Greystone College in 2021, and ELS in April 2024, improving user engagement, and lifting SEO rankings for keywords and key phrases above top competitors. Spearheaded development of email drip campaigns to nurture warm leads. Provide strategic direction to team members, focusing on growth and successful execution of projects. Regularly craft press releases and email communications, ensuring global partners and prospective students stay informed about key developments. Recognized with ILSC’s “Going Above and Beyond” award in 2022 for exceptional contributions.
EDUCATION
University of Havana
Spanish Language
Emily Carr University of Art and Design
Continuing Studies - Communication Design
Langara College
Advertising and Graphic Design - Continuing Studies
University of Victoria
BA, English
SKILLS
ABOUT MARA MULLER
I\'m a passionate copywriter and content marketer with over 15 years\' experience writing converting copy for inspired print and digital marketing materials, and collaborating with stakeholders to understand and hone company messaging and target it to the people who need to hear it most. I love the process of researching new ideas and information, and learning about client and stakeholder profiles to create targeted messaging for diverse audiences, both internal, external, B2B, and B2C. With past experience designing and building websites, handling graphic design, and project managing and art directing creative team projects, I\'ve developed a refined sense of how content works best with design to capture attention, inform, educate, inspire, and convert.I enjoy adapting my writing to different industries, but through my work and personal passions I have the most experience in: International Education, Travel and Tourism, Construction and Green Building, Dance, Health, HR, Tech, and Social Services.
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