Manuel Rosas
Senior Digital & E-commerce Manager Jcb Phones (Rugged Devices) @Jcb Tough Phone
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WORK HISTORY
Senior Digital & E-commerce Manager Jcb Phones (Rugged Devices) @Jcb Tough Phone
GB
Leading and executing the digital commerce, content, and compliance strategy for JCB Phones, a globally recognised industrial brand specialising in rugged smartphones for professional and extreme-use environments.Act as the central digital owner, with hands-on responsibility across Amazon marketplaces and DTC (Shopify), covering content development, pricing strategy, compliance, and commercial performance. Work with a curated network of senior external creative and technical specialists to deliver premium, on-brand digital experiences.Key responsibilities & scope:End-to-end ownership of Amazon Seller Central & Vendor Central strategy, including ASIN architecture, pricing governance, Buy Box stability, and content performance.Ownership of pricing and promotional strategy, balancing competitiveness, margin protection, and long-term brand positioning across digital channels.Lead content strategy and execution across listings, A+ Content, Storefronts, and DTC pages, ensuring clarity, conversion, and brand consistency.Own compliance-led content creation for regulated products, including smartphones and devices with batteries, ensuring accurate technical specifications, safety disclosures, and policy-aligned claims.Full responsibility for regulatory and marketplace compliance, including CE / UKCA, batteries, SAR, EMC, RoHS, and EU Data Act requirements.Act as the link between product data, compliance requirements, and customer-facing content, reducing listing risk and strengthening customer trust.Own DTC e-commerce via Shopify, focusing on merchandising, content hierarchy, and conversion optimisation.Own core commercial performance levers, balancing content quality, efficiency, inventory health, and profitability.Focus areas: Amazon content leadership · Pricing strategy · Compliance-aware content · Shopify DTC execution · High-ASP product positioning · Digital ownership
EDUCATION
Academia Aeronautica Aeropotoco
Piloto Comercial, Aeronautica
Università per Stranieri di Siena
Certificado por la Universidad de Siena, Lengua italiana
UCAB - Universidad Católica Andrés Bello
Economía
EF Education First
Intensive English course, English certificate
CompTIA
A+, Information Technology
U.E. La Salle La Colina.
Bachiller en Ciencias, Educación secundaria
Digital Marketing
Fundamentals of Digital Marketing , Digital Marketing
ABOUT MANUEL ROSAS
Senior Digital & E-commerce Manager with 7+ years of hands-on experience driving growth for brands operating at scale across Amazon (Seller & Vendor) and DTC channels, with a strong focus on regulated, technical products.I currently lead digital commerce for JCB Tough Phone, owning the end-to-end online presence across marketplaces and DTC. My scope covers content strategy, pricing governance, PPC performance, compliance, and commercial outcomes, ensuring growth is scalable, compliant, and sustainable.I specialise in turning complex products into clear, high-converting digital propositions. This includes:Building compliance-led content frameworks for regulated categories (CE / UKCA, batteries, SAR, EMC, RoHS, EU Data Act)Owning pricing and promotional strategy to balance growth, margin protection, and Buy Box stabilityLeading Amazon PPC strategy (Sponsored Products, Sponsored Brands, Sponsored Display) aligned with content and pricing to drive efficient growth, TACoS control, and ranking momentumLeading listing optimisation, A+ Content, Storefronts, and DTC content, improving conversion without compromising brand integrityOperating confidently across Amazon Seller Central and Vendor Central environmentsPreviously, I was part of the brand management team at Unybrands, where I led Amazon strategy and P&L ownership for a multi-brand portfolio across lifestyle, home, toys, and gifting categories, generating £5M+ in annual revenue and delivering 100% YoY growth for flagship brands.Alongside in-house roles, I have also worked closely with founder-led and marketplace-first brands, sharpening my ability to prioritise what truly drives results and avoid unnecessary complexity.I am particularly interested in connecting with:•Brands operating in regulated or technical categories•Teams scaling across Amazon Seller and Vendor•Organisations looking for hands-on digital leadership.Always happy to connect with operators, brand leaders, and builders working at the sharp end of e-commerce.
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