Manuela Federica Spoto
Head of Communication @Amtrust Assicurazioni S.P.A
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WORK HISTORY
Head of Communication @Amtrust Assicurazioni S.P.A
Integrated Corporate Communication (internal and external communication, advertising BTL and ATL, corporate identity, sponsorships)· Media relations and PR (press office management, management of relationships with financial and generalist journalists, management and preparation interviews, press conferences, press releases).· Digital communication and Social media manager (management of the website, Linkedin, YouTube, Blog, Ads campaigns, video maker, data analysis)· Events, congresses, roundtable, conventions, incentive programs, road show (all inclusive events organization up to guests) · Copywrite, content management and storytelling (development and creation of all content for collateral, digital, event)
EDUCATION
IULM University
98/100, Public Relation, Marketing and Communication
24ORE Business School
Corso di Master Universitario di 2° livello, Master di Specializzazione in Marketing e Comunicazione Digitale
SKILLS
ABOUT MANUELA FEDERICA SPOTO
Executive SummaryStrategic and results-driven Marketing & Communication Manager with 20+ years of international experience in the insurance, insurtech, healthcare sectors and public/private health systems. Strong knowledge of insurance and compliance regulations. Proven track record in B2B marketing, partner & growth marketing, and lead generation, with a strong focus on sales across multi-channel distribution such as brokers, agents, wholesalers, and financial institutions. Proven ability to develop and execute integrated, co-branded campaigns that enhance brand visibility, drive customer acquisition, and support revenue growth. Extensive expertise in marketing strategy, trade marketing, communications, content creation, digital and social media, PR, events, and stakeholder engagement. Skilled in leading cross-functional initiatives with sales, business development, and external partners to drive business growth in dynamic environments. Data-driven with strong project management, relationship-building, and leadership skills. Fluent in English and Italian.Key SkillsMarketing & Communication: Marketing Strategy & Brand Positioning | B2B, B2C & B2B2C Campaigns | Digital Marketing & Social Media Management | Public Relations & Media Relations | Stakeholder Engagement | Event & Conference Management (MICE)Insurance & Industry Expertise: Insurance & Insurtech Knowledge | Compliance & Regulatory Awareness (IVASS/ANIA)Leadership & Management: Project Management & Team Leadership | Negotiation & Agency Management | Multitasking in Dynamic Environments | Stakeholder & Partner CollaborationTechnical & Analytical Skills: Advanced Microsoft Office Suite | Data Analysis & Performance Tracking | Analytical Thinking & Problem-Solving
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