Manu George
CMO @Sangam Steel
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WORK HISTORY
CMO @Sangam Steel
Wardha, IN
As CMO, I was tasked with redefining the identity of Sangam Steel — a traditionally project-driven, volume-focused steel manufacturer — and spearheading its evolution into a dual-brand powerhouse. While Sangam continued to dominate institutional and infrastructure segments, I led the creation and launch of ‘Noble Bison TMT,’ a bold retail-focused brand engineered for mass-market recognition, dealer penetration, and brand-led demand generation. his strategic brand bifurcation allowed us to expand across channels, unlocking new revenue streams and positioning Sangam not just in factories and infrastructure — but in retail outlets, rural markets, and the everyday choices of individual homebuilders. Launched \'Noble Bison TMT\', a high-strength retail TMT brand, across Maharashtra, Telangana and MP—achieving 25% market share in key districts within 30 days of launch.🧱 Collaborated cross-functionally to craft the brand’s DNA, driving the entire go-to-market strategy, including dealer activation, packaging, retail visual identity, rural engagement, and media. Amplified Sangam Steel’s brand recall by over 25%, transitioning it from a regional supplier to a consumer-facing name. Devised a retail expansion plan that onboarded 100+ new dealers and retail counters, driving bottom-up demand generation. Built integrated campaigns (OOH, vernacular TV, radio, influencer, WhatsApp & print), establishing Sangam as a preferred choice in the retail TMT segment.🧩 Worked closely with sales and operations to align demand forecasting with campaign performance, ensuring tight execution and minimal working capital blockage. Published thought leadership content and represented Sangam at industry events to elevate its authority within India’s steel ecosystem.
EDUCATION
St.Berchmans College
Bachelor of Commerce (B.Com.), Business/Commerce, General
ABOUT MANU GEORGE
I’m a marketing and strategy professional who transitioned from procurement to leading one of the fastest-growing steel brands in India. At Sangam Steel, I launched Noble Bison TMT for the retail sector and built its identity from the ground up, covering everything from brand strategy to retail expansion.Previously at OfBusiness, I worked across supply chain and industrial sales, managing procurement, vendor relations, and strategic partnerships. This cross-functional journey enables me to bridge operations with marketing impactfully.My focus now is driving growth, innovation, and brand value in the manufacturing and infrastructure ecosystem. I am always looking to connect with visionaries in steel, infrastructure, and B2B transformation.
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