Manti Pathak
Marketing @House Of Himalayas Ltd
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WORK HISTORY
Marketing @House Of Himalayas Ltd
Dehradun, IN
SKUs: 80+, Procurement: 300+ women SHGs, 20+ CLFs, impacting 10k+ livelihoods Launched 360º. Established premium, Himalayas/GI-tagged positioning. With team of 25 & 6 agencies, created branding, pricing, packaging, AI-gen creatives, EBOs/cart designs. Managed Amz, ONDC, Jiomart, seasonal pricing/bids, customer calls, discounts, emailers, reviews, maintaining brand SOV>20%, repeat >20%, LSR <2% with Shiprocket/BlueDart. Created 18+ gifting combos & drove 60% revenue from B2B sales. Fulfilled largest order from National Games 2025 - 24x7 days, 100+ staff - 240k biscuits & 10k silk topi & stole. Placed top 6 skus in 30+ MT stores (Nature´s basket, Le Marche) & 5 BlinkIt locations (Gurgaon, NCR), conducted 10+ BTL drives to reach MRR ₹10 lacs+. Guided press release at events by CM & PMO, & 20+ global exhibitions (GulfFood, Anuga, WFI)
EDUCATION
National Institute of Technology Silchar
Bachelor of Technology (B.Tech.)
Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.), Marketing
Kendriya Vidyalaya
Narengi, North-eastern Region
Esade
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT MANTI PATHAK
Engineer + MBA with 11+ years of experience in Marketing & Entrepreneurship.Specialities:Online marketing, Performance Marketing, Content Marketing, Marketing Analytics, Search Engine Marketing, PPC, SEM, SEO, Google Ads, Facebook Ads, Account Management, Business Development.Story:Career started as a power plant engineer with ALSTOM, Bokaro, where it was told the local naxalites abduct engineers :D (funny reasons).Did MBA from ESADE and started working with a Healthcare start-up, building AI powered search engine. We built a community of over users in 6 months in Spain & LATAM. On the way, growth marketing became my favorite; and I loved freelancing work with various startups.Met Rajan, an amazing entrepreneur, who was building Heliware in early 2017. We sold solutions to MNCs, Govt; Pitched nearly to 200 Angels and Funds (IAN, CAN, Mumbai Angels, Horses Stable), and survived years with savings and asking F&F. Now successfully raised and building smart GeoSpatial solutions.Met Umesh, Investor, who wanted to build a hobby startup - Vegan plant protein. We created products and sold to 5k+ customers, and built 1cr brand within 1 year. Now, the brand is expanding in geographies.At House of Himalayas, a government-backed premium brand launched by Hon\'ble PM Modi Ji, I led everything from branding, packaging, website, Amazon launch to sales strategy—growing the brand to ₹1.5Cr+ and positioning it as a luxury label.I emphatically have faith in and get actually associated with social cause such as education needs, gender equality, and helping the society.When I don\'t do growth hack, I love cooking and learn from Udemy or Coursera. Running, Travelling and Meeting new people are my soul healers.If you want to talk about growth hacking techniques, present me a brand new idea, or want to chat about travelling, let´s get a coffee!
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