Manraj Riat
Product Marketing Manager @Xello
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WORK HISTORY
Product Marketing Manager @Xello
Built and scaled a launch playbook that streamlined 60+ product and feature releases, improving cross-functional alignment and accelerating time-to-market.Developed positioning and messaging frameworks that sharpened product narratives and equipped Sales and Success to increase adoption and win rates.Designed GTM campaigns that drove multi-million-dollar retention and expansion opportunities, supported by customer case studies, landing pages, and testimonial programs.Produced enablement assets including one-pagers, demo scripts, product tours, and product knowledge courses that shortened sales cycles, improved demo quality, and influenced $1.6M+ in pipeline.Launched competitive intelligence function (battlecards, win-loss, field insights) to help Sales differentiate against top competitors.
EDUCATION
Beedie School of Business at Simon Fraser University
Master of Business Administration - MBA
Simon Fraser University
Bachelor of Arts (BA)
University of Sussex
Global Studies 5 Month Exchange Term
ABOUT MANRAJ RIAT
I’m a Product Marketing Manager who thrives on go-to-market strategy, positioning, and turning complex products into stories and launches that actually drive adoption and growth. With an MBA and 6+ years of product and growth marketing under my belt, I bring a full-stack perspective, a consultative approach, and a bias for action, shaped by experience in B2B SaaS, consulting, financial services, and entrepreneurship. Over the years, I’ve created a launch playbook that streamlined more than 60 releases (and saved a lot of headaches along the way), built a sales enablement program that boosted win rates by 20% and influenced over $1.6M in revenue, and led AI-driven launches introducing new capabilities to improve user productivity. Earlier in my journey, I also designed campaigns that delivered a $10M pipeline and grew audiences by 130%, which showed me how powerful storytelling and demand generation can be when they are truly aligned. What makes me tick is collaboration and clarity. I love bringing teams together around a shared goal, creating structure out of complexity, and seeing customers succeed because of the work we have done. I’m especially curious about how AI is reshaping SaaS and customer experience, and I experiment with new tools every day, partly to stay ahead of the curve and partly because I’m just excited about the possibilities! When I’m not working or on the playground with my daughter, I’m curious by nature, always learning, sharing ideas with other marketers, and connecting with people who are passionate about building products that matter. If you’re looking for someone who brings energy, strategy, and execution to product marketing (and genuinely loves the work), let’s connect!
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