Manon Bigo
Marketing Communication Manager @Yeed Group
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WORK HISTORY
Marketing Communication Manager @Yeed Group
Nieppe, FR
MARKETING STRATEGY - Development and management of the annual B2B strategic marketing plan (for France and Export) with an annual roadmap - Working closely with the commercial team to ensure optimum synergy - Ensure the launch of new products - Generate qualified sales leads with setting up and managing marketing campaigns (new product launches, emailings, SEO/SEA.)- Tracking the performance of marketing campaigns and adjust if necessary with the strategy- Develop specific initiatives to increase B2B conversions on our website- Managing the new 2025 website to be more UX designed**COMMUNICATION - Strengthening the identity of our company to ensure a strong notoriety on B2B markets- Creating tailor-made communications and assisting our customers with all their needs to sell our products more effectively on their web or in-store- Definition and coordination of online/offline communication mediums (flyers, catalogues, business cards, goodies, POS, website, social networks, etc.)- Implementation and development of the brand positioning on various specialized digital platforms- Ensure coherence with the marketing strategy (graphic charter, editorial line, etc.)- Benchmark and competitive intelligence**MANAGEMENT AND COORDINATION- Research, and management of projects with various external service providers (video maker, web developer, graphic designer, SEO/SEA freelance.)- Management of the team**EVENTS & PARTNERSHIPS- Organization and management of events such as B2B tradeshows- Press, influencers and other strategic brands partnerships**REPORTING- Defining and monitoring the marketing budget - Manage marketing KPIS and report monthly to management- Analyzing data and making the necessary optimisations
EDUCATION
ISTC
Licence Droit, Economie, Gestion parcours Communication
Lycée Saint-Jacques Hazebrouck
Bachelor of Science (B.S.)
ISTC
Master Manager de la communication globale
Mount Saint Vincent University
Public Relations
Lycée Gaston Berger
BTS Communication
SKILLS
ABOUT MANON BIGO
Je suis Manon, responsable marketing pour YEED Group . Je m’occupe du rayonnement de notre marque en France et à l’international, et j’accompagne tous nos partenaires dans la mise en avant de nos produits sur leurs différents marchés Si vous recherchez un fabricant Français de plots réglables pour la distribution sur vos marchés ou pour l’approvisionnement récurrent de vos projets de construction : nous sommes votre partenaire de confiance! 🤝Nos produits sont dédiés à l’aménagement et l’optimisation des planchers surélevés en dalle, bois ou composite. Ils sont tous certifiés, garantis, recyclés et recyclables. Nous assurons une distribution dans le monde entier Le petit plus : chez YEED nous cassons le schéma industriel classique ‼Nous accompagnons au quotidien un réseau de partenaires avec lesquels nous travaillons de manière étroite afin de faire grandir ensemble nos projets communs. Cette approche collaborative nous permet de nous adapter aux spécificités de chaque pays et de répondre au mieux aux attentes de chaque partenaire.eed._ I\'m Manon, marketing manager for YEED Group . I\'m in charge of our brand\'s france and international outreach and I support all our partners in promoting our products on their different markets If you are looking for a manufacturer of adjustable pedestals for distribution in your markets or for the recurrent supply of your construction projects : We are your trusted partner! 🤝 Our products are dedicated for the development and optimization of raised floors in slabs, wood or composite. They are certified, guaranteed, recycled and recyclable. We assure Europe and worldwide deliveries The little extra: at YEED we break the traditional industrial pattern ‼We work closely with a network of partners daily to help our joint projects grow together. This collaborative approach allows us to adapt to the specificities of each country and to meet the expectations of each partner.eed.
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