Manokamana Chawla
Director - Marketing @Hyperface
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WORK HISTORY
Director - Marketing @Hyperface
Mumbai, IN
Lead marketing for a credit card technology platform serving banks and fintechs, with responsibility for shaping the company’s narrative, product positioning, and industry presence. Work closely with founders and senior stakeholders to translate complex card and payments infrastructure into clear, credible stories for issuers, partners, and ecosystem leaders- Building and scaling the marketing function, establishing brand architecture, product narratives, content systems, and GTM frameworks- Own end-to-end storytelling across website, product marketing, PR, thought leadership, and sales enablement- Designed and delivered CXO-facing industry events (Engage NXT, CLOU Conclave, Anniversary Mixer) as strategic brand and ecosystem touchpoints- Partner closely with product, sales, and leadership teams to build compelling narratives
EDUCATION
MICA | The School of Ideas
Post-Graduate Diploma in Communications
St. Xavier's College, Mumbai
Graduation, Political Science
St Mary's Convent High School, Mumbai
High School
SKILLS
ABOUT MANOKAMANA CHAWLA
Integrated marketing professional with 12+ years of experience across premium credit cards, payments, and financial services, spanning issuer-side banking, fintech platforms and creative agency expertise.A MICA and St Xavier’s College Mumbai alumnus, I started my advertising career at McCann Erickson. I then spent a significant part of my career at ICICI Bank, first in mortgages marketing and then on brand communication and product marketing for fee-based credit cards, with a focus on creating premium platforms and compelling value propositions.Currently, I lead marketing for Hyperface, a credit card technology platform serving banks, fintechs and brands. My remit includes brand strategy, product marketing, thought leadership, content, events, PR, and GTM initiatives to build industry-facing narratives for senior banking and payments audience. I also work closely with partner banks to shape the communication for customer-facing digital user journeys powered by Hyperface, translating platform capabilities into clear, compliant, conversion-oriented communication that drives higher value perception for end customers and customer lifetime value for cards business teams.Skills - Brand strategy, product marketing, GTM, content and social media, website management, PR, events, agency management.
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