Manivannan Aasaithambi
Senior Media Buyer @Vlead Global
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WORK HISTORY
Senior Media Buyer @Vlead Global
Chennai, IN
Strategically managed $2M+ in annual ad spend across Facebook, YouTube, Google, and TikTok, achieving an average 5x ROAS across campaigns- Implemented full-funnel ad strategies, including audience segmentation, creative testing, and conversion optimization- Wrote and tested high-converting ad copy using proven frameworks to drive performance across multiple platforms- Improved landing page conversion rates (CRO) through systematic testing and UX enhancements, increasing opt-in and purchase rates by 17%- Utilized advanced third-party tracking tools to improve attribution accuracy, enhance decision-making, and optimize campaign performance by 20%- Leveraged AI-powered creative testing systems to increase testing volume by 10x, dramatically improving the speed and success rate of identifying winning creatives- Continuously stayed ahead of platform updates and ad trends, delivering scalable, profitable campaigns for fast-growing digital brands.
EDUCATION
Kings College of Engineering
Bachelor of Engineering - BE
Indian Institute of Management Jammu
Executive Programme in DIgital Marketing
ABOUT MANIVANNAN AASAITHAMBI
Senior Media Buyer | Meta & Google Ads Specialist | Funnel-Driven Growth MarketerWith over 10 years of experience in digital marketing, I specialize in running data-driven, ROI-focused ad campaigns that help brands scale profitably.I\'ve managed Facebook and Instagram ads that generated: 4.2x average ROAS 35% reduction in Cost Per Result 30% growth in app installs 28% increase in qualified leads 22% uplift in click-through ratesWhether it\'s optimizing ad funnels, designing high-converting creatives, or running structured A/B tests, I approach every campaign with one goal:\" Maximize ROI while keeping CAC low\".Platforms & Skills:* Meta Ads Manager (Facebook & Instagram)* Google Ads (Search, Display, YouTube)* Conversion Rate Optimization (CRO)* Funnel & Landing Page Strategy* Campaign Reporting & Attribution* Tools: GoHighLevel, Google Analytics, ClickFunnels, UTM tracking, A/B TestingIf you\'re a brand looking to eliminate wasteful ad spend and build a scalable paid traffic engine—I’d love to connect. Contact me at a••••••••@gmail.com.
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