Manisha Pradhan
Growth Marketing Specialist @Goodstag
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WORK HISTORY
Growth Marketing Specialist @Goodstag
Berlin, DE
EDUCATION
Surendra Institute of Engineering and Management 261
Bachelor's degree
Hochschule für Technik und Wirtschaft Berlin
Master of Business Administration and Engineering
ABOUT MANISHA PRADHAN
I am a B2B SaaS growth marketer with a background that connects marketing, sales, and market research building demand engines powered by content, SEO, CRM automation, and data-driven insights. At GoodsTag, I manage the entire digital marketing function end-to-end. I have built inbound workflows and full-funnel campaigns that increased MQLs by 30%, reduced CPC by 15%, and improved lead quality through targeted content, LinkedIn strategy, and lifecycle automation. My approach is hands-on and data-first from campaign design to complete funnel optimization. I work across HubSpot, Salesforce, Google Analytics, LinkedIn Ads, and SEO platforms to align performance with strategy. My experience covers APAC, DACH and EMEA, regions across SaaS, tech, manufacturing, and retail. I have contributed to GTM strategy, uncovered $2M+ in investment opportunities via market research, and supported cross-functional growth across product, BD, and sales. I focus on building scalable systems that turn insight into growth. Skills: Content Strategy · SEO/SEM · CRM Automation (HubSpot, Salesforce) · LinkedIn Campaigns · Data Analytics · Demand Gen · Market & Customer Research · GTM Execution
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