Manish Kumar
Marketing Manager @Prima Pizza
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WORK HISTORY
Marketing Manager @Prima Pizza
NY, US
Brand & PromotionsDevelop and execute marketing campaigns to promote menu items, deals, and seasonal offersMaintain consistent branding across flyers, menus, posters, social media, and packagingPlan special promotions (New Year contests, giveaways, discounts, loyalty offers)2. Social Media & Online PresenceManage Prima Pizza’s social media accounts (Instagram, Facebook, Google Business)Create and schedule engaging content (photos, reels, stories, offers)Respond to comments, messages, and customer interactions professionallyAnnounce winners for contests and promotions on social platforms3. Customer Reviews & ReputationEncourage customers to leave Google, Yelp, and social media reviewsMonitor and respond to reviews (positive and negative) in a professional mannerUse feedback to improve marketing strategies and customer experience4. Local Marketing & Community OutreachPlan local advertising campaigns (flyers, door hangers, local partnerships)Coordinate with nearby businesses, schools, and events for promotionsOrganize in-store marketing displays and promotional materials5. Digital Marketing & AdsManage online promotions through delivery platforms and Google listingsAssist with paid ads (Google Ads, social media ads) when requiredTrack performance of campaigns and adjust strategies accordingly6. Sales Growth & StrategyAnalyze sales trends and customer behaviorSuggest new deals, combo offers, and pricing strategiesWork closely with store management to align marketing with operations7. Content & Design CoordinationCoordinate design of posters, menu boards, box stickers, and bannersEnsure marketing materials are updated and attractiveOversee photography or video content for food and store promotions8. Reporting & PlanningTrack marketing results (sales growth, engagement, reviews)Prepare simple performance reports for ownershipPlan monthly and seasonal marketing calendars
EDUCATION
The University of Winnipeg
Diploma in Web Development, Information Technology
Punjab Technical University
Bachelor of Technology (B.Tech.), Computer Engineering
SKILLS
ABOUT MANISH KUMAR
My journey began in the trenches of cybersecurity, where I honed my skills in penetration testing, conducting thorough security audits, and implementing robust security measures. This foundational experience instilled in me the importance of safeguarding digital assets and the critical nature of trust in the digital world.Transitioning into a customer care role, I leveraged my technical background to enhance customer interactions, developing efficient response systems and comprehensive FAQ resources that elevated customer service standards. My commitment to cultural sensitivity and effective communication helped tailor customer service strategies that resonated with diverse user groups, fostering a sense of inclusion and trust.My career took a significant turn when I embraced the role of a Digital Marketing Specialist for Breezy Loans Pty Ltd, a forward-thinking fintech company based in Australia. In this role, I\'ve been able to merge my passion for technology with my creativity to drive digital marketing initiatives. I\'m proficient in executing online marketing strategies with a keen focus on SEO best practices, website development, Google Ad Campaigns, market analysis, and compelling content creation. My efforts have successfully increased customer engagement and significantly improved ROI, marking a notable impact on the company\'s growth trajectory.At Breezy Loans, I also played a pivotal role as a Fintech Platform Specialist. I utilized automation and algorithms to refine the digital lending platform\'s user experience and operational efficiency. I took pride in curating a streamlined loan application process that not only enhanced user engagement but also demonstrated a deep cultural sensitivity, making finance more accessible to diverse populations worldwide.My multifaceted career reflects a deep commitment to using technology to solve complex problems, improve user experiences, and drive business growth. I thrive on challenges that require both my technical skills and my ability to connect with and understand the needs of diverse user groups.I am continually looking for opportunities in digital marketing, social media marketing, and PPC marketing for all types of niches and markets. Let\'s connect and take your digital footprints to the next level.
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