Manimaran S.

Growth Manager @Zavya

Gurugram, IN

Handled an average ad spends of 6Million per Month Increased the overall ad spends by 33% The impact was 36% increase in order volume and 40% increase in revenue ROAS increased by 5% by optimizing the campaigns Scaled up Static creative ads by 50% leading to a 8% additional increase in revenue & 6% order volume Increased the conversion ratio of Push Notifications by 1.5% Resulting in overall increase in App usage by 30% and Revenue by 35% Scaled influencer campaigns by 5X contributing to 8% of the order share and 10% revenue share Reported on KPIs including CPA, ROAS, and traffic metrics. Collaborated with creative teams to design conversion-driven ads. Optimized communication performance using A/B testing, cohort analysis, and campaign performance data to drive better user engagement and conversions.

Sunbeam Matriculation Higher Secondary School

High School, Physics, Chemistry, Maths, Biology

Sapthagiri College of Engineering, Periyanahalli

Bachelor of Engineering (B.E.), Mechanical Engineering