Manik Kataria

WORK HISTORY

EDUCATION

SKILLS

ABOUT MANIK KATARIA

Accomplished Digital Campaigns/Event Marketing & project management professional with 10+ years of Omni-channel marketing experience, having 4-years bachelor’s degree, dual Master’s degree in Marketing / Business with digital marketing experience. Worked with key business leaders from banking, real estate & investment management industry representatives such as KPMG, Reliance, ICICI, SBI, Copper Block Capital, etc. formulating marketing communications & marketing strategy involving elements from TV, print, radio ads, social media promotion & outdoor advertising.Demonstrated strong negotiation skills signing independent marketing agency contract, saving 30% cost / revenue as primary focus from project’s marketing budget while implementing integrated marketing communications campaign with a focus on planning and execution as per client / business plans, & business strategy. Proficient at maintaining strong media relations, customer relationship management/databases & understanding of market segmentation to better cater to demand generation, to build relationships & liaise opportunity generation.Experienced with core sales, lead generation tracking tasks & sales support using CRM & active follow-ups via excellent project management skills and client service skills while executing over 50 communications strategies, local marketing campaigns & world-class activations for business organizations. Adept at conference sponsorships/the event & tradeshow management while maintaining and developing social media channels, strengthening the strategic marketing programs end to end, thus enhancing their brand exposure by 20% overall across all marketing initiatives/platforms and analytics parameters including internal marketing. Worked with the industry leaders as their marketing lead & trusted advisor; executed 360-degree marketing campaigns to drive growth, which increased their brand engagement by 25%, enhancing their brand recall.